Real Projects Across
Industries We've Worked In

Challenge & Context: Customer data was fragmented across regional brands and channels, so messaging felt inconsistent and personalization opportunities were slipping through the cracks.

How We Helped: Working alongside the in-house team as an embedded partner, we helped unify the customer data layer across brands, set up behavioral email triggers, and stood up a product recommendation engine that actually used the data the team had.

Outcomes: Better retention numbers, more relevant lifecycle campaigns, and a measurable lift in revenue from personalized recommendations — with a roadmap the internal team could keep running on their own.

Challenge & Context: A multi-brand FMCG group needed to bring order to a sprawling marketing setup: many brands, many markets, overlapping use cases, and an aging marketing automation platform that was nearing end of life.

How We Helped: We joined to support the program: standardizing the multi-brand setup, prioritizing the strategic use cases that actually moved the needle, and leading the migration from the legacy marketing automation tool to a new platform — hands-on with stakeholders, vendors, and the implementation team.

Outcomes: A clear, prioritized backlog instead of a wish list, a successful platform migration without losing momentum, and a reusable blueprint the brands could plug into. Quick wins shipped early; the bigger strategic pieces landed in their own time.

Challenge & Context: A large transport and logistics group was running CRM and marketing automation projects across several business units, each with their own B2B and B2C customer journeys — and needed to pick (and then actually implement) a new marketing automation vendor.

How We Helped: We stepped in to support the CRM program and lead the marketing automation track: running the vendor selection, comparing options against real business unit needs, and then rolling up our sleeves on the implementation. We helped shape B2B and B2C customer journeys that fit each unit without reinventing the wheel.

Outcomes: A vendor decision the business units could agree on, a working implementation across multiple units, and customer journeys live in production — delivered through steady project management, clear prioritization, and getting the work done.

Challenge & Context: A regional telecom was stuck on aging marketing systems and platforms that couldn’t keep up with what the team — or its customers — actually needed.

How We Helped: We supported the modernization effort: helping move off legacy systems, tightening up processes, putting basic governance in place, and consolidating tools where it made sense.

Outcomes: Less technical debt, a more agile marketing team, and a setup the internal team could keep building on without constant outside help.

Challenge & Context: A global furniture retailer wanted better visibility into customer behavior and a smarter way to recommend the next product — without a year-long mega-project.

How We Helped: Working closely with their analysts and marketers, we helped build practical real-time dashboards, designed a next-best-product recommendation logic on top of existing data, and tightened the reporting so decisions could actually be made from it.

Outcomes: Sharper customer insights, better ROI on campaigns, and a recommendation flow that lifted basket size — shipped in steps, not in one big bang.

Challenge & Context: A heavily regulated healthcare business was wrestling with an overly complex marketing automation setup that didn’t play nicely with their other systems or with compliance.

How We Helped: We supported the team by simplifying the marketing automation architecture, connecting it to the systems around it, and shaping a marketing direction grounded in what the customer journeys actually needed.

Outcomes: Simpler operations, better cross-team alignment, and customer communications that are relevant and compliant — without the heavy machinery the team had before.

Challenge & Context: A global toy manufacturer needed an honest read on its marketing platform, a realistic roadmap to modernize, and better dashboards to track what was working.

How We Helped: Acting as technical lead alongside the in-house team, we assessed the existing platform, helped prioritize what to fix first vs. what could wait, set up dashboards that were actually used, and supported content optimization across channels.

Outcomes: A clear technology direction, more efficient marketing operations, and decisions backed by data instead of gut feel — with quick wins along the way and a longer-term plan the team owned.

Challenge & Context: A major automotive manufacturer was running on a patchwork of legacy marketing tools — no unified customer view, no integrated marketing flow.

How We Helped: We supported the move to a single Salesforce-based ecosystem: helping consolidate data, redesign the processes around it, and integrate marketing, sales, and service so they actually talked to each other.

Outcomes: A unified customer view, fewer data silos, smoother handovers between teams, and a platform the business could scale on.

Challenge & Context: A premium beverage brand sat at a tricky growth moment: still leaning heavily on outside consultancies and trying to grow into a self-sufficient marketing function.

How We Helped: We supported them through the transition: helping shape brand and business strategy, coaching the marketing hires, putting marketing excellence basics in place, and designing the systems and processes for the next stage.

Outcomes: A capable in-house team, marketing practices the brand could actually operate, and a foundation built for scale-up rather than constant firefighting.

Challenge & Context: A large industrial technology group needed to professionalize its marketing operations across business units while orchestrating complex B2B customer experience journeys — all with multiple internal stakeholders pulling in different directions.

How We Helped: We embedded with the team to manage day-to-day marketing operations, design and orchestrate customer experience journeys across segments, and align stakeholders around a shared roadmap — bridging the gap between corporate ambitions and what the teams could realistically deliver.

Outcomes: Structured marketing operations that scaled across units, customer journeys running in production, and a stakeholder alignment process that turned competing priorities into a shared plan.

Challenge & Context: A heritage consumer goods brand with a global footprint needed to scale its marketing operations across countries, build a clear CRM and marketing strategy, and get proper visibility into what was actually working.

How We Helped: We took ownership of the full marketing operations scope: rolling out campaigns and processes country by country, advising on CRM and marketing strategy, and building the reporting and dashboards the team needed to steer with confidence.

Outcomes: A repeatable rollout playbook adopted across multiple markets, a CRM strategy grounded in real data, and dashboards that gave both local teams and leadership the visibility they had been missing.

Challenge & Context: A well-established insurance company needed to modernize how it communicated with customers — moving from batch-and-blast to relevant, timely interactions while exploring intelligent models to improve targeting and personalization.

How We Helped: We helped reshape the customer communication approach: designing lifecycle journeys that matched real customer moments, building intelligent models to improve segmentation and next-best-action logic, and connecting it all to the existing data and systems.

Outcomes: More relevant and timely customer communications, intelligent models running in production to support targeting decisions, and a journey framework the team could extend on their own.

Challenge & Context: A major dairy cooperative wanted to scale up its marketing operations and find innovative ways to reach and engage customers in an industry where direct-to-consumer relationships are traditionally limited.

How We Helped: We supported the marketing operations scale-up: developing best practices tailored to the business, exploring innovative outreach methods suited to the industry, and helping the team build capabilities that went beyond conventional FMCG playbooks.

Outcomes: Scalable marketing operations with documented best practices, new engagement approaches that opened direct customer touchpoints, and a team better equipped to run and evolve the program independently.